COVID 19 is a game changer for towns across the world. Eoin Costello shares how his personal journey has helped shape a blueprint for town centre regeneration. Putting new localism into action is a simple plan that can empower any local community that believes in itself. Eoin Costello is a seasoned digital marketing and business growth professional. He has led national mobilisation campaigns as CEO of Startup Ireland, a national digital business as founder and owner of Novara Technology and now he has turned his attention to the transformational role of digital in regenerating Ireland’s towns through creating digital-first business communities in our towns. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.